MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services has inten